Materialism.

The main critics of the nubourgeois movement claim that it’s focus on materialism makes it predominately capitalistic and consumerist; this is untrue. Many see materials being defined solely by their economic worth implying that minimalistic materialism is about money and economic capital. The nubourgeoise see a different side of materials; one which defines them by personal, cultural and social capital. This detracts them from the movement of consumerism (the definition of self worth by material belongings) and allows materialism to become something of cultural development and importance leading to personal improvement which is often precipitated into society. In sum the nubourgeoise see a move of materialism from capitalism to socialism.

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