The main critics of the nubourgeois movement claim that it’s focus on materialism makes it predominately capitalistic and consumerist; this is untrue. Many see materials being defined solely by their economic worth implying that minimalistic materialism is about money and economic capital. The nubourgeoise see a different side of materials; one which defines them by personal, cultural and social capital. This detracts them from the movement of consumerism (the definition of self worth by material belongings) and allows materialism to become something of cultural development and importance leading to personal improvement which is often precipitated into society. In sum the nubourgeoise see a move of materialism from capitalism to socialism.
“The medieval notion of the earth put man at the center of everything. The nuclear notion of the earth put him nowhere — beyond the range of reason even — lost in absurdity and war. This latest notion may have other consequences. Formed as it was in the minds of heroic voyagers who were also men, it may remake our image of mankind. No longer that preposterous figure at the center, no longer that degraded and degrading victim off at the margins of reality and blind with blood, man may at last become himself.
To see the earth as it truly is, small and blue and beautiful in that eternal silence where it floats, is to see ourselves as riders on the earth together, brothers on that bright loveliness in the eternal cold — brothers who know now they are truly brothers.” – Archibald Macleish